Iron Man 3 is a superhero film featuring the Marvel Comics character Iron Man, produced by Marvel Studios and distributed by Walt Disney Studios Motion Pictures. It is the seventh installment in the Marvel Cinematic Universe, being the first major release in the franchise since the crossover film The Avengers. Shane Black directed a screenplay he co-wrote with Drew Pearce, which will be based on the “Extremis” story arc by Warren Ellis.
Unlike the first two Iron Man films, Industrial Light and Magic is not involved with the film's visual effects.
Jon Favreau, who directed the first two films, serves as executive producer, along with Kevin Feige. Robert Downey Jr. reprises his role as the title character, with Gwyneth Paltrow, Don Cheadle, and Jon Favreau reprising their roles as Pepper Potts, James Rhodes, and Happy Hogan, respectively. Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale, and Ben Kingsley round out the film's principal cast.
Following the release of Iron Man 2, a conflict between Paramount Pictures, which had distribution rights to certain Marvel properties, and The Walt Disney Company, Marvel Entertainment's new corporate parent, clouded the timing and the distribution arrangement of a possible third film. On October 18, 2010, Walt Disney Studios agreed to pay Paramount at least $115 million for the worldwide distribution rights to Iron Man 3 and The Avengers. Disney, Marvel, and Paramount announced a May 3, 2013 release date for Iron Man 3.
Filming began in Wilmington, North Carolina on May 23, 2012 at EUE/Screen Gems Studios. From June 4 through June 6, filming took place in Cary, North Carolina at the Epic Games headquarters,with a large Christmas tree set up on the front lawn. A scene was also shot at the Wilmington International Airport. On set photos in North Carolina featured an actor wearing armor similar to the “Iron Patriot” suit from the comics. It was later reported to be the War Machine armor painted in red, white and blue.
Cast and crew began arriving in Florida on October 1, to shoot scenes on Dania Beach and around South Florida. That same day, Robert Downey Jr. returned to the set after his ankle injury.In early October, scenes were shot at a replica of the Malibu restaurant Neptune's Net, and filming took place on location at the Vizcaya Museum and Gardens. Scenes were shot during the daytime inside the Miami Beach Resort at Miami Beach on October 10 and 11. The production returned to Wilmington in mid-October for additional filming. On November 1, scenes were shot at the Vizcaya Museum and Gardens and at an abandoned cement factory made up as an Afghanistan village market.
