The Avengers (titled Avengers Assemble in some countries) is a 2012 American superhero film produced by Marvel Studios and distributed by Walt Disney Pictures, based on the Marvel Comics superhero team of the same name. It is the sixth installment in the Marvel Cinematic Universe. The film was written and directed by Joss Whedon and features an ensemble cast, which includes Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner, Tom Hiddleston, and Samuel L. Jackson. In The Avengers, Nick Fury, director of the peacekeeping organization S.H.I.E.L.D., recruits Iron Man, the Hulk, Thor, and Captain America to save the world from destruction.
Development of The Avengers began when Marvel Studios received a grant from Merrill Lynch in April 2005. After the success of the film Iron Man in May 2008, Marvel announced that The Avengers would be released in July 2011. With the signing of Scarlett Johansson in March 2009, the film was pushed back for a 2012 release. Whedon was brought on board in April 2010 and rewrote the screenplay that was originally written by Zak Penn. Production began in April 2011 in Albuquerque, New Mexico, before moving to Cleveland, Ohio in August 2011 and New York City in September 2011. The film was converted to 3D in post-production.
In January 2012, it was reported that The Avengers would be digitally remastered for IMAX 3D and set to open in IMAX theaters on May 4, 2012, the same day it opens in regular theaters. The IMAX release of The Avengers follows Marvel’s release of Iron Man 2 and Thor on IMAX screens.
In February 2012, it was announced that Marvel has partnered with JADS, a fragrance company, to promote The Avengers with character-based fragrances
Visual effects for the film were created by Cantina Creative (Iron Man, Iron Man 2), Evil Eye Pictures (Iron Man 2, Thor, Captain America: The First Avenger), Fuel VFX (Iron Man 2, Thor, Captain America: The First Avenger), Industrial Light & Magic (Iron Man, Iron Man 2), Legacy Effects (Iron Man 2, Thor), Luma Pictures (Thor, Captain America: The First Avenger), The Third Floor (Thor) and Weta Digital.
In December 2011, Marvel announced that a four-issue comic-book prelude to the film, written by Christopher Yost and Eric Pearson with art by Luke Ross and Daniel HDR, will be released in March 2012. In February 2012, Marvel announced the release of a second limited series comic book tie-in, Black Widow Strikes written by Fred Van Lente, who wrote Captain America: First Vengeance, the comic-book prequel to Captain America: The First Avenger. The story is set between Iron Man 2 and The Avengers and follows Black Widow as she runs down some loose ends from Iron Man 2.
Additionally, the title Avengers Assemble was launched in March 2012, written by Brian Michael Bendis with art by Mark Bagley and features the same Avengers line-up as the film, versus a new incarnation of the Zodiac.
In January 2012, it was reported that The Avengers would be digitally remastered for IMAX 3D and set to open in IMAX theaters on May 4, 2012, the same day it opens in regular theaters. The IMAX release of The Avengers follows Marvel’s release of Iron Man 2 and Thor on IMAX screens.
